unlock fan data through
live fan activation
Thumbo turns every fan interaction into a measurable business asset – driving ticket sales, sponsorship value, and retention – by capturing verified fan data across in-arena, fan zones, grassroot events, broadcast, and social touchpoints and activating it for partnerships, marketing, and revenue teams.
Turn Live Attention into Known Fans
Sports events are among the largest live gatherings in the world, yet most teams only collect meaningful data from season ticket holders and primary ticket buyers, leaving the majority of in-venue fans (group attendees, secondary market buyers, families, and casual visitors) largely anonymous. While many existing fan engagement tools focus on surface-level interaction, they rarely translate participation into usable, first-party data.
At the same time, fans increasingly expect real-time, interactive experiences, while teams need scalable ways to build direct relationships and drive long-term revenue. Thumbo bridges this gap by transforming live moments into two-way digital experiences that capture verified fan data across arenas, fan zones, events, broadcast, and social channels – powering smarter ticketing, merchandise, sponsorship, and predictive engagement strategies.
Build a Bigger, More Valuable Database
See how Thumbo converts passive viewers into known, repeatable fans across stadiums, fan zones, and digital channels while generating measurable revenue and engagement outcomes.
Activate Fans at Scale
Thumbo engages the entire audience simultaneously with live contests and interactions that sync seamlessly with your videoboard for a more immersive fan experience. Fans vote, compete, and participate while sponsors capture measurable leads and exposure. Experiences extend beyond the stadium to fan zones, watch parties, and digital channels.
Capture New Fans Across Your Ecosystem
Thumbo collects first-party data in real time including identity, preferences, and behavioral patterns, giving teams insights to drive marketing, ticketing, and sponsorship strategies while de-anonymizing fans who would otherwise remain invisible.
Turn Participation Into Loyalty
Reward fan interactions and engagement to drive repeat behavior. Thumbo “arcadifies” participation to create lasting fan relationships long beyond any single event while capturing data that boost loyalty programs and future activations.
The Thumbo Difference: Never Waste Fan Attention Again
Thumbo transforms live moments into meaningful engagement – building community, strengthening loyalty, unlocking new revenue, and delivering insights that increase the value of your audience to sponsors and investors.
Deliver Actionable Results To Your Sponsors
Thumbo creates live, inclusive experiences that deliver measurable outcomes and increased revenue that partners are looking for, including lead generation, fan opt-ins, sentiment analysis, and multi-channel engagement opportunities.
Build A Fan360 Ecosystem
Transform occasional attendees into repeat fans by rewarding participation and influence. Fans who help shape the experience form a stronger connection to the team and are more willing to provide data and engage with the team and sponsors in the future.
Make Every Fan Touchpoint A Data Capture
Thumbo captures live fan behavior and identity in real time, empowering teams to optimize marketing, ticketing, and sponsorship strategies. Unlike passive methods, experiential activations capture stadium-wide participation to ensure comprehensive actionable data and de-anonymize previously unknown fans.
Create Memorable Moments For Every Fan
Bring energy to every break with interactive experiences fans join from their phones. Participation is reflected live, making fans feel recognized while creating lasting impressions and actionable insights for the team.
A Platform That Adapts to Your Audience
Thumbo plugs in wherever fans gather – in arenas, fan zones, watch parties, at home and beyond – turning attention into actionable insights, measurable engagement, and revenue opportunities.
Turn Fan Touchpoints Into High-Value Moments
Thumbo activates fans at any moment, capturing data and creating sponsor-friendly participatory experiences that scale across your audience.
Monetize an Always-On Fan Ecosystem:
Create sponsor-backed challenges that help you monetize live fan interaction.
Fan360 Activation:
Engage thousands of fans at once with minimal setup.
Power Smarter Fan Decisions OR Build Long-Term Fan Value
Thumbo delivers real-time intelligence on fan behavior, preferences, and intent—helping teams optimize ticketing, partnerships, and engagement strategies before, during, and after every event.
Live Fan Intelligence:
Understand who is engaging, how, and why in real time.
Revenue Optimization:
Activate insights across ticketing, marketing, and partnerships.
Turn Passive Ads Into Trackable Lead Generators
Thumbo makes every branded moment interactive and “arcadified”. Fans engage instantly, and teams collect measurable, actionable data that drives ticketing, marketing, sponsorship revenue, and fan identification.
Fun & Memorable:
Deliver interactive experiences that resonate with fans.
Data-Focused:
Capture insights that power measurable business outcomes.
Thumbo customers
Own Your Fan Data. Multiply Your Revenue.
Thumbo gives teams real-time insight into who your fans are, how they engage, and what drives revenue – turning every touchpoint with your fan into a growth engine.