software for live sports audience engagement

Thumbo helps Marketing departments at sports clubs deliver on their KPI's, engage their live audiences, and build a loyal year-round fanbase. By engaging live and captive audiences with 'game-within-the-game' activations, Thumbo enables marketers to reach the typically less-engaged and more elusive portion of their fanbase through cheer activations, trivia, and more. Additionally, through polling functionality, messaging, and data collection, Thumbo gives marketers a firmer pulse on the voice of their fan.

Sports partnership departments are always on the lookout for more ways to sell sponsorship opportunities to potential partners. Thumbo provides multiple avenues for corporate sponsors to ingrain themselves within fans' viewing experience. By facilitating activations around cheering and trivia, among other games, Thumbo provides partnership teams with the opportunity to sell valuable season-long partnerships with brands around becoming an official 'cheering,' 'trivia,' etc. partner of the team.

Ticketing is down 3-5% across North American sports compared to before the pandemic. One of the reasons for this is that fans experienced the comforts of watching from home and when they reentered stadiums, there were few new offerings to keep up. Additionally, fans within stadiums are not effectively incentivized to buy additional tickets. Thumbo enables teams to utilize their captive audience to easily sell future tickets to games which otherwise don't attract enough demand, helping Ticketing teams to move their excess perishable inventory