about thumbo
Founded by husband-and-wife team, Todd and Veronica Levy, Thumbo is built on a shared passion for strengthening the fan-team connection and capturing business intelligence to power data-driven decisions.
While both earning their MBA at the University of Southern California, the co-founders interviewed hundreds of teams and leagues, as well as thousands of fans, to understand critical gaps in fan engagement and data collection for sports businesses. This led to the build of a powerful two-sided software that modernizes fan connection, both in and out of stadium, while providing the actionable data and insights needed for sports organizations to drive increased revenue.
The problem thumbo solves
Sports teams, on average, are missing 2/3rds of their attending fans’ data each game and an even greater percentage of broadcast fans. Meanwhile, both groups of fans are left dis-engaged and remain anonymous. Thumbo interacts with fans during live breaks in a fun, simplified way while also capturing key data to drive marketing, ticketing, and sponsorship strategies.
Thumbo’s platform bridges the gap within the in-venue and digital fan journey, converting interaction into measurable ROI. By triggering contextual micro-offers and personalized experiences – discounts, rewards, or targeted sponsor activations – Thumbo helps teams and leagues transform engagement into incremental revenue and stronger fan loyalty.
Beyond arenas, Thumbo’s integrations with DOOH partners, extend engagement deeper across fan touchpoints, connecting real-world and digital experiences like never before. With expertise in sports tech, fan experience, and enterprise data systems, our team builds scalable solutions that can amplify your fan experience and drive revenue for your organization.
Veronica levy, ceo
Veronica is the CEO of Thumbo, leading internal operations and customer success, ensuring seamless activations of massive scale and creating measurable data and revenue results for teams and partners. With expertise in software adoption and sports marketing, she oversees Thumbo’s partnerships, helping brands and leagues deliver one-of-a-kind engaging experiences for their fans, while customizing their activations to capture the the data they need.
todd levy, cro
Todd Levy is the CRO of Thumbo, leading new partnerships and revenue generations for Thumbo through sales and marketing. Todd co-founded Thumbo to help teams and leagues turn passive viewing moments into actionable insights through live contests, polls, and activations. Todd leads Thumbo’s growth strategies, helping teams, leagues, and brands understand the opportunity for growth that exists through gamified data capture.
