Turn Live Attention into Known Fans
Sports events are among the largest live gatherings in the world, yet most teams only collect meaningful data from season ticket holders and primary ticket buyers, leaving the majority of in-venue fans (group attendees, secondary market buyers, families, and casual visitors) largely anonymous. While many existing fan engagement tools focus on surface-level interaction, they rarely translate participation into usable, first-party data.
The Thumbo Story
Founded by Todd and Veronica Levy, Thumbo is built on a shared passion for strengthening the fan-team connection and capturing business intelligence to power data-driven decisions. While earning their MBAs at the University of Southern California, the co-founders interviewed hundreds of teams and thousands of fans to understand critical gaps in fan engagement.
At Thumbo, their focus is on bridging this gap by transforming live moments into two-way digital experiences that capture verified fan data across arenas, fan zones, events, broadcast, and social channels – powering smarter ticketing, merchandise, sponsorship, and predictive engagement strategies.
Veronica levy, ceo
Veronica leads Thumbo’s team in delivering interactive fan experiences that drive valuable data capture and business intelligence. She ensures every activation generates real-time data and measurable revenue results for teams and brands. Veronica leads Thumbo’s partnerships and ensures that every activation captures the insights organizations need to grow their fanbase.
todd levy, cro
Todd leads Thumbo’s growth and partnership strategies, helping teams, leagues, and brands turn live fan interactions into actionable insights that grow revenue. He focuses on scaling the platform’s impact, demonstrating how gamified contests and interactive experiences can grow fan loyalty, increase revenue, and provide measurable value for sponsors and teams alike.
Own Your Fan Data. Multiply Your Revenue.
Thumbo gives teams real-time insight into who your fans are, how they engage, and what drives revenue – turning every touchpoint with your fan into a growth engine.